Private members club with dining, ski valet, transportation and concierge | Vail, CO

THE SIXTY TWO Society: website, staff app and member apps for a Vail club

THE SIXTY TWO Society is a private members club in Vail Village, limited to 62 memberships, with a restaurant and bar, ski valet, luxury SUV transportation and concierge. We moved its website off Duda and built the custom app its staff use for dining, rides, ski valet and scheduling, with Android and iOS versions for members.

  • Website Design
  • Website Migration
  • Custom Web App
  • Admin Portal
  • Google Ads
  • SEO
www.thesixtytwovail.com
The THE SIXTY TWO site on a desktop screen
The THE SIXTY TWO site on a phone
66 to 98
WES SEO audit score
Launch-day audit before fixes (May 4, 2026) vs the Day 90 re-audit after fixes (September 10, 2026), same crawler on the live site; the rubric changed slightly between audits
86
pages in the custom member and staff app
Counted from the app code, October 2026
10
AI features in the app
Counted from the app code, October 2026
12
role-based staff training academies
The Sixty Two Academy as of October 2026: each role is a 10-day journey, with 120 day lessons in all
The client

About THE SIXTY TWO

THE SIXTY TWO™ Society is a private alpine club at the base of Vail Mountain, steps from Gondola One, limited to 62 Founding Family memberships. Founder Brad Kaemmer is a Vail native and second-generation restaurateur, and dining sits at the center of the club, alongside ski valet, luxury SUV transportation, concierge and member events. The grand opening is set for November 13, 2026. The website was only part of the job. The bigger part was custom web app development: one app for the club's dining, rides, ski valet, events and scheduling, with versions for members on Android and iOS.

The challenge

Why They Came to Us

The club had to have everything ready before its first ski season: a new website, systems for four member services, and a trained staff for a restaurant that had not opened yet.

  • A Duda site with 25 pages and a 31-post blog to move without breaking old links.
  • Toast, the club's point-of-sale system, has no membership tiers in Toast Tables, no reservation API, and no way for servers to write guest notes back to a profile.
  • Four member services (dining, rides, ski valet and events), each with its own draft requirements from the club's March 2026 workshops.
  • Staff to hire, schedule and train before opening day.
  • Private member details, such as households and allergies, that must never appear in a demo or a screenshot.
The plan

What We Proposed

In April 2026 we laid out a member platform in four parallel tracks: the website migration, a member portal with a concierge desk, and iOS and Android apps. Later, a build board we shared with the club set out the decisions that depended on partners.

  • Move the marketing site from Duda to Next.js, with redirects so every old blog URL still works.
  • Wrap the live web app in Capacitor so one codebase ships to the web, iOS and Android with no rewrite.
  • Keep Toast for the check, with a tablet beside it for seating and a server assistant.
  • Let AI suggest and a person decide before anything is booked, seated or sent.
The build

What We Built

Website

A move from Duda to Next.js, redesigned around membership inquiries and tours.

  • Ported from the Duda export in April 2026, with the 31-post blog moved to an Insights section in six new categories.
  • 37 permanent redirects cover every old blog URL found in a May 2026 crawl, plus page, partner and renamed-article paths.
  • A persistent mobile action bar, a two-field hero form, Calendly booking for calls and site tours, and dedicated thank-you pages.
  • Forms pass server-side reCAPTCHA and feed HubSpot with first-touch attribution, and a multi-step careers application takes a resume and LinkedIn profile.
  • A 24-question FAQ, a live countdown to opening day, Privacy and Terms pages written for the app stores, and My AI Editor for content updates.

Sales page

A standalone one-page membership sales site, built for ad traffic and live two weeks before the main site.

  • A mobile drawer, a sticky call-to-action bar, Calendly booking and a two-field hero form.
  • Its own Tag Manager container with GA4 tags for bookings, inquiries, button clicks and video plays.

Staff platform

The club's own operations software, organized around the person, with one tab for each role they hold: host, server, concierge and manager.

  • Host book with a live floor map of 38 tables, a time slider to preview the room later tonight, push-together tables and ranked seating suggestions.
  • A wait list that quotes walk-ins from the same live table data the floor map uses, one-tap 'table ready' texts, and a daily report to the owners on how close the quotes were.
  • A 10-inch server tablet that briefs the server the moment their table is seated, allergies first, and saves notes taken at the table to the member's file.
  • A shift planner, scheduling with shift swaps and manager approvals, and a kitchen screen with a clock on every seated table and a pacing line of no more than 15 covers in any 15 minutes at dinner.
  • AI with a person in control: a staff assistant that answers 'can we seat 2 at 7 tonight' from real availability and books only when a staff member confirms, a voice-capable host assistant, and an 'Ask the club' analyst that can only read.

Member app (web, Android and iOS)

The member side of the same app, plus Capacitor apps for Android and iOS that load it.

  • Dining booked one question at a time, rides with address search and a live status timeline, and ski valet requests with a stay planner and an equipment list.
  • The phone apps load the live app, so web fixes reach phones without a store update, and they add native Google sign-in, Sign in with Apple and push notifications.
  • Android was published on Google Play in September 2026, and the iOS build has been submitted to Apple.
  • Members wait behind a Coming Soon screen for now, and staff and the concierge book on their behalf.

Simulator

The full app running on its own sandbox database, where staff rehearse service before opening.

  • Every email, text and push sender is switched off there, so nobody is contacted from a rehearsal, and it refuses to seed the real database.
  • A movable clock and a week generator that fills all four services and publishes every shift plan.
  • Staff rehearse there, Academy drills run there, and every help-center screenshot is taken there, never from production.

Admin portal

A leads and hiring inbox for the club's membership and careers pipelines.

  • A membership Kanban relabeled to the club's stages: New Inquiry, Contacted, Qualified, Call/Tour Scheduled, Joined, Passed.
  • A careers pipeline with resumes and LinkedIn on the record, CSV export, and an electronic Application for Employment sent from the lead card.
  • Per-user module access, so a hiring manager can see Careers and nothing else.

The Sixty Two Academy

A staff training system built by Rachelle on our team and linked from the app's Help tab.

  • 12 role academies, from server and host to line cook and porter, each a 10-day journey with 120 day lessons in all.
  • Required documents signed before Day 1, quizzes with a pass mark, and a trainer's sign-off on each day.
  • A Spanish switch with a build check for complete Spanish coverage.

Google Ads

A June 2026 cleanup of the club's Google Ads account.

  • Paused the campaigns that were not converting and raised budgets on the Performance Max campaigns that were.
  • Excluded junk placements, such as sweepstakes, survey and foreign sites, that were sending junk form fills.
  • Cleaned up conversion tracking so email-link clicks and a duplicate GA4 setup no longer steer bidding.
Problem solving

How We Solved the Hard Parts

  1. A POS that cannot carry membership

    We installed the club's Toast POS on a tablet emulator to confirm its limits first hand, then built the host book, seating plan and server tablet in the club's own app and kept Toast for the check.

  2. AI that must not invent the room

    The staff assistant reads availability from the same table-by-table scan the floor map uses and books only when a person confirms. The host assistant knows which section and area every table is in, and the analyst can only read data and draft emails a person sends.

  3. Rehearsing a restaurant that has not opened

    The simulator runs the full app on a sandbox with a movable clock and a seeded week, so staff and trainers can run a whole service without touching real member data.

  4. Preparing a web app for both app stores

    We wrapped the live app in Capacitor, added native sign-in because Google blocks sign-in inside a web view, and added push notifications so the app does more than a website. Google Play published the Android app the same day it was submitted.

  5. Ski gear custody at an outdoor counter with bad signal

    Tag numbers encode the gear category and work over a radio, staff scan QR tags with a camera, and an offline queue replays scans when the signal comes back.

Results

The Results So Far

The website has been live since May 4, 2026. Its WES SEO audit score went from 66 on launch day, before fixes, to 98 at the Day 90 re-audit. The club opens on November 13, 2026, so there are no member booking or adoption numbers yet.

Today the staff use the app, members wait behind a Coming Soon screen, the Android app is on Google Play, and the iOS build has been submitted to Apple. After opening we'll watch bookings, rides and ski valet requests in the app's own reports.

SEO scores come from WES SEO audits of the live site on May 4 and September 10, 2026, run with the same crawler (the rubric changed slightly between them); app counts come from the code in October 2026.

Timeline

Project Timeline

  1. Work starts on the website and the app
  2. 62vail.com sales page goes live
  3. Website launches off Duda
  4. Admin portal goes live
  5. Full-app simulator opens for staff rehearsal
  6. Staff scheduling goes live, all three phases
  7. Android app published on Google Play
Questions

Questions About This Project

Can you build tools that work alongside our POS?

Yes. THE SIXTY TWO kept Toast for the check, and we built the host book, seating plan and server tablet in the club's own app, because Toast Tables could not carry membership tiers or let servers write notes back to a guest profile.

Can one app work on the web, Android and iOS?

Here it does. We wrapped the live web app in Capacitor, so one codebase serves all three and web fixes reach phones without a store update. Android is on Google Play, and the iOS build has been submitted to Apple.

Can the AI book or send anything by itself?

No. The staff assistant books only after a person confirms, the 'Ask the club' analyst can only read data and drafts emails a person sends, and ski valet photo intake adds nothing until a valet taps Add.

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