Pee-Pa's Garage is a family-run craft brewery, distillery, grill and axe-throwing venue in Pinellas Park, Florida. In this brewery website design project, we moved both of its Duda sites to new static builds and gave the team one admin portal for inquiries, waivers and the events calendar.
Founder Jim Brown built Pee-Pa's Garage inside his former collision shop, North St. Pete Collision, and its tagline is Georgia Inspired, Florida Brewed. Today it pours house beer, runs a new distillery and the Wood Shed Grill, hosts weekly events, weddings and private parties, and operates the Hatchet Barn, an axe-throwing venue with WATL league play. With that much going on, brewery website design gets tricky: every offer needs its own clear path to a visit, a booking or an inquiry.
Both businesses ran on Duda, and the brewery site no longer matched what Pee-Pa's had become.
We proposed moving both sites off Duda to fast static builds that publish with every change, redirecting retired brewery links and adding the pages the business actually needed.
A 19-page site for the beer, the distillery, the Wood Shed Grill, events and private bookings.
A standalone axe-throwing site with lane booking, league information and a digital waiver.
One private login for the leads, waivers and applications both websites collect.
Our first SEO audits of both sites, with the fixes shipped as part of each audit.
We replaced the in-person application with one online flow. Members sign by typing their name (couples sign twice) and accept the club rules, the signed application is saved for the owner, and then they pay through Stripe.
We built the admin portal to read leads from both websites at once and tag each one with its source, so the team works one list instead of checking two.
The brewery's events page reads from a calendar the team edits in the admin portal, seeded with the 7 recurring events from the old Duda calendar. If the live calendar cannot load, the page still shows its built-in list of weekly regulars.
We rebuilt the venue's Release of Liability as an online waiver, put Sign the Waiver next to Book Now, and file every signed waiver in its own tab in the admin portal.
19 retired brewery URLs, from the Mug Club pages to old event posts, now forward to a matching new page or the homepage with permanent redirects, each one checked on the live site.
Both sites have been live since late June 2026. One portal now holds inquiries from both sites, signed waivers, the events calendar and Makers Market vendor applications, and the team updates the brewery site themselves in My AI Editor. In September they added 17 photos to its gallery on their own.
In our first SEO audits at the end of August, the brewery site went from a WES SEO audit score of 84 to 94 and the Hatchet Barn from 58 to 80.5, with 0 critical issues left on either. We do not have traffic or booking numbers to share yet, so next we are watching event inquiries, Founders Club sign-ups and lane bookings.
WES SEO audit scores come from our house scoring rubric, before and after each audit's fixes (brewery August 26, 2026, Hatchet Barn August 31, 2026), and the redirects were checked on the live site on October 20, 2026.
Yes. Pee-Pa's Founders Club runs as one online flow: members sign by typing their name, accept the club rules, then pay through Stripe, and the owner gets the signed application.
Yes. One Pee-Pa's login covers both the brewery and the Hatchet Barn. Leads from both sites land in one inbox with a source badge, next to waivers, events and vendor applications.
Yes. Every page on both sites has My AI Editor built in. Since launch, the team has swapped photos, added 17 gallery photos and edited event copy on the brewery site on their own.
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Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.