Michael Brunelli is a mortgage loan officer in Garland, Texas, who has worked in mortgages since 1996 and originates loans through Innovative Mortgage Services. He had a domain but no website, so we built his loan officer website from scratch, with lending disclosures checked in code, a Texas-aware mortgage calculator and an admin portal for his leads.
Michael Brunelli is a mortgage loan officer, NMLS #338458, based in Garland, Texas, and serving the DFW Metroplex. He has worked in mortgages since 1996 and originates through Innovative Mortgage Services, NMLS #250769. His loan officer website is built around the line on his homepage, Your Mortgage Planner for Life, and the one goal from his intake form: get visitors to apply.
Michael owned michaelbrunelli.com but had no website and no logo. His intake form named one thing he wanted visitors to do: fill out an application.
We planned a 24-page loan officer site with its own warm design, built from templates so the compliance details come standard on every page.
A 24-page loan officer site, now 27 URLs, in a warm navy, green and cream design.
A payment calculator with Texas-aware defaults and a live national rate.
Lending disclosures generated into every page and checked by an audit script.
A contact form, tracking and search setup built for a loan officer who wants applications.
A private portal in his navy and green for his leads, with blocked submissions kept in view.
We had our form service save every rejected submission, and built the first Spam and Blocked tab in Michael's portal. Possible real leads show in amber with email and call buttons, and the tab is now standard on every WES portal.
Michael's pages are built by Python generators, but he edits live in My AI Editor. We folded his edits back into the generator, so a rebuild matches his live homepage exactly.
An audit script checks each generated page for both NMLS numbers, the Consumer Access link, Equal Housing Lender text and logo, the New York exclusion, the Texas SML notice, the state list and legal links. It also scans visible copy for Reg Z trigger terms.
Visible copy speaks to the whole DFW Metroplex, while the structured data keeps his Garland address for local search.
We cut the database trips behind each portal page from about nine to about three. That became the WES standard for portal speed and was rolled out to 7 other portals the next day.
Michael's site went live on June 24, 2026, 14 days after our first commit, and his Microsoft 365 email kept working through the switch. His admin portal followed on July 2. He has edited his own homepage copy in My AI Editor, and four new posts have been published to his blog through it since launch.
Two pieces that started on his project now run across WES: the Spam and Blocked tab, which keeps filtered submissions visible, and the portal speed standards rolled out to 7 other portals. What we watch next is how his loan program pages turn visitors into applications and calls.
Figures are build facts from the project's git history and the live site, checked in October 2026.
Yes. On Michael's site they are generated into every page, and an audit script checks each generated page for both NMLS numbers, the Consumer Access link, Equal Housing Lender text and logo, and state notices.
Yes. Michael edits live in My AI Editor, and we folded his changes back into the templates, so a rebuild matches his live homepage exactly.
It went live 14 days after our first commit and 15 days after he sent his intake form.
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Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.