Mattra Inc. is a whole-home contractor in Lewiston, Maine, handling mold, insulation, construction and consulting work across the state. We gave them a new contractor website design, moving them off Duda to an 87-page site with nine lead-capture tools, an Efficiency Maine rebate engine and a private admin portal.
Mattra calls itself Maine's whole-home experts: one team that diagnoses a house as one system and fixes the root cause, from mold remediation to insulation and air sealing to rot and water-damage repair. Based in Lewiston and an Efficiency Maine Registered Vendor, it gets about half its business from realtor referrals and inspections. So the contractor website design had to work for homeowners and real estate agents at the same time.
Mattra's site ran on Duda. In their intake, they told us realtors' deals were failing over mold and poor insulation, and homeowners were dealing with drafty houses, high heating costs and a fear of losing rebates.
We proposed positioning Mattra as Maine's whole-home experts and building the site around one question for every visitor: what's going on in your home?
An 87-page static site on Vercel, live about seven weeks after the build started.
Nine lead-capture tools, all feeding one lead pipeline.
A private back office for every lead, launched the same day as the site.
Paid search management backed by regular cross-platform audits.
Efficiency Maine switched from percentage-based rebates to flat per-area amounts for work completed on or after October 1, 2026. We built a rebate engine that switches programs by date, previewed the new copy with Mattra and added a guard that scans for old figures. At Mattra's request, the site switched to the new program early, on August 27, and a sweep of the live site found zero old-program claims.
We checked the calculators and copy against the program's own 61 documents, applied its limits for mobile homes and existing insulation, and removed claims no program document supports. The site uses the program's own term, Registered Vendor.
We built a five-step mold remediation questionnaire and pointed every remediation estimate button to it. Within two weeks it brought in three estimate requests, two of them tied to real estate closings.
Every form emails the team, stores the lead in the admin portal, logs it to a Google Sheet with a tab per form, and adds the contact to GoHighLevel. Each lead carries its first traffic source, including Google Ads click IDs.
Monthly leads stored in the admin portal grew from 31 in June, the first full month after launch, to 70 in September, and each month from June to September beat the one before. Website sessions are up 103% comparing the 90 days before the May 11, 2026 launch with the latest 90 days, and that count includes visitors from Google Ads.
Phone calls are not in the lead count, and September included the rush before the October 1 rebate change, so we are watching where fall settles. We keep reviewing GA4, Search Console, Google Ads, GoHighLevel and stored leads every week or two, and adjust from there.
Leads are website form and tool submissions stored in Mattra's admin portal, phone calls not included; sessions are GA4 totals across all channels, paid ads included.
All the rebate rules live in one file that switches programs by date, and the calculator and three cost estimators read from it. When the program changed in 2026, the update happened in one place instead of five separate files.
We migrated all 21 Duda blog posts. As of October 2026, 10 legacy paths still load directly, and 31 redirect rules send renamed and truncated Duda slugs to the right new pages.
About seven weeks, from the first commit on March 24, 2026 to launch on May 11, 2026, in line with the proposal's 7 to 9 week timeline.
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Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.