Learn AI and Marketing at Your Own Pace
You do not have time to figure out AI in the middle of running a business, and most of what is written about it is aimed at developers. WES Learning is the self-paced course library, with courses on AI literacy, digital marketing, and productivity built for business owners, not developers. It is $23 per month.
Self-Paced Courses | AI Literacy | Digital Marketing | Productivity | Built for Small Business Owners
Learning the Tool Is the Easy Half
AI speeds up content, brainstorming, SEO, and organization. Anyone can learn the buttons in an afternoon. Knowing what to point it at is the part that takes teaching.
The classes are built around that second half. The Marketing Launchpad was built to help small business owners learn how to market with AI in a way that is practical, hands-on, and easy to apply.
It is a guided system that helps you:
- Understand AI tools
- Build marketing workflows
- Create content faster
- Improve your website and SEO
- Learn how modern marketing systems work
- Turn ideas into real campaigns
The goal is simple: help you build confidence using AI in your business.
Know What AI Is Actually Good For
This is not a course filled with theory or overwhelming technical jargon. It is written for business owners, not developers: what these tools do, how to ask them for what you want, and where they fit in a business that already has plenty to do.
The Marketing Launchpad is not designed around theory. It is designed around helping small businesses actually use AI in their day-to-day marketing.
We focus on:
- Practical systems
- Real implementation
- Clear explanations
- Business-first thinking
- AI tools that save time and improve consistency
This is about building systems you can continue using long after the training ends.
Who it is for
- Small business owners
- Service businesses
- Businesses overwhelmed by AI
- Teams without dedicated marketing departments
- Owners trying to improve their website and SEO
- Businesses looking for practical AI workflows
- People who want hands-on guidance instead of hype
Put It to Work on Your Own Marketing
The Marketing Launchpad combines education with implementation. Instead of just watching videos, you can work through real marketing projects connected to your business, from your website and your search visibility to the posts you keep meaning to write.
Guided lessons, tools, resources, and practical marketing workflows you can work through at your own pace, on courses covering AI literacy, digital marketing, and productivity.
Topics may include:
The system continues evolving as AI tools evolve.
The Course Library Is Paid. The Tools Are Free.
Two different things, and people mix them up, so here it is plainly. Web Education Services runs two things side by side, and they share one login.
WES Learning, $23 per month
This is the page you are on. The classes live here.
- The self-paced course library
- Courses on AI, marketing, and productivity
- Not required to use any of the tools
A free WES account
The Member Hub is free with a WES account, and it holds the AI tools and every past Friday workshop replay.
- Social Media Builder, with Campaign Builder, Launchpad, and Launchpad Writer opening to your account as each one ships
- Every past Friday workshop replay
- No cost to create one
Short version: the tools and the replays are free with a WES account, and the $23 per month WES Learning membership is the self-paced course library. You do not need one to use the other.
What Each Way In Costs
Weekly workshops are free and the self-paced Marketing Launchpad is $23 per month. If you would rather work through it with a person, there are other ways in, and they are listed here too.
Weekly Workshops
Price
Free
What It Includes
Live, low-pressure sessions where business owners can learn, ask questions, and see practical AI examples
Self-Paced Marketing Launchpad
Price
$23/month
What It Includes
Guided lessons, tools, resources, and practical marketing workflows you can work through at your own pace
Launchpad 12 - One-to-One Program
Price
$2,500
What It Includes
A structured 12-week program with personalized instruction, accountability, and direct application to your business
Custom Team Training
Price
Custom quote
What It Includes
Private AI education and implementation training for teams or organizations
We also run our own learning platform, WES Learning, where our courses and weekly workshops live. The setup, the structure, and the daily administration are not theoretical to us.
Before You Sign Up
Is the Member Hub the same thing as WES Learning?
No, they are two different places. The Member Hub is free and holds the AI tools and the workshop replays. WES Learning is the $23 per month self-paced course library. You do not need one to use the other.
Do I have to pay to use the tools?
No. Every tool in the Member Hub is free with a WES account, and so are the workshop replays. The $23 per month WES Learning membership is a separate product. It is the self-paced course library, not the tools.
What do I actually get when I use a tool?
Finished work, not suggestions. Social Media Builder is open today and gives you a week of posts with captions and matching images, and every past Friday workshop is available to watch on demand. Campaign Builder, Launchpad, and Launchpad Writer are being rebuilt in the member hub and open to your account as each one ships.
Do I need AI experience to start?
No. Workshops are designed for business owners who may be new to AI or still trying to understand where it fits.
Can I start with a workshop before paying for anything?
Yes. Workshops are designed to help business owners meet Web Education Services, learn practical AI skills, and decide what type of help they need.
How do I get help if I get stuck?
Bring your question to a Friday workshop and we will walk through it live, watch a replay in the hub, or contact us and we will point you to the right tool.
Start Learning at Your Own Pace
The classes are waiting inside WES Learning, at $23 per month, with guided lessons, tools, resources, and practical marketing workflows you can work through at your own pace.