Content Planning With Muse: Start With Data, Then Add You

Help me plan my content, starting with data only. My business: [WHAT YOUR BUSINESS DOES] in [WHERE YOU SERVE]. Industry: [YOUR INDUSTRY].

1. Read my Facebook Page and Instagram professional account analytics for the last 90 days. List my top 10 posts by engagement and reach, what they have in common, and the questions that come up most in comments and messages.
2. I've attached my Google Search Console export. List the searches that already show my website, which pages they land on, and the ones with lots of impressions but few clicks.
2. I don't have website search data, so skip that part.
3. Search the web for current data on the [YOUR INDUSTRY] industry and my area: seasonal demand, trends, upcoming dates and what customers are searching for. Give me the source for each number.

Rules: no assumptions, only data. Cite where every number came from. If you can't find something, say so instead of guessing.

End with 10 content ideas, each with the data behind it.

Now here's what I know from running [WHAT YOUR BUSINESS DOES] this week. Treat this as my experience, not data.

What customers asked more than once: [ANSWER]
A result I'm proud of: [ANSWER]
A problem someone else caused: [ANSWER]
Work I turned down, and why: [ANSWER]
The service I most want booked: [ANSWER]
Where I have open capacity: [ANSWER]
Offers running: [ANSWER]
What's new: [ANSWER]
Coming up: [ANSWER]
What's annoying me professionally: [ANSWER]
Photos or video I can share: [ANSWER]
Anything else: [ANSWER]

Using only these answers, give me 10 content ideas that only my business could post. Don't use the data yet.

Now bring both together for [WHAT YOUR BUSINESS DOES] in [WHERE YOU SERVE].

1. Compare the 10 data ideas with my 10 experience ideas. Where do they agree? Those go first.
2. Where they disagree, tell me which side has the stronger case and why.
3. Push the service I most want booked ([SERVICE TO FILL]) without making every piece an ad.
4. Work in what's coming up: [COMING UP].

Build a content plan for the next month: 3 social posts a week, two blog posts and two emails. Tag every piece as data, experience or both, and give each one a working title and the date it goes out.

Now write the first week of that plan, in my voice.

Social posts: write every post for the first week, each with a caption for Facebook and a shorter one for Instagram.
Blog post: write the first blog post in full, with a headline people would search for.
Email: write the first email, with a subject line and preview text.
Video: write a 30 second script for one of the posts.
Google Business Profile: write one post under 1,500 characters with no phone number in it.

Every piece ends with one call to action: [YOUR CALL TO ACTION]. No stiff phrasing, no promises I can't keep. Tell me which data or experience each piece came from. Don't post or send anything yet.

Now try to publish this week's first social post for me.

1. Show me the exact post, image and time first, and wait for my OK.
2. When I approve, post it to my Facebook Page and Instagram.
3. For the blog post and the email, go as far as you can and tell me exactly where you stopped.
4. List every login, permission or connection you'd need to do the rest yourself next time.

Never publish, send or spend anything without my approval.