We Do Your Marketing. You Stay in Charge.
Blog posts, social posts and emails, plus the work that helps customers find you on Google and in AI tools like ChatGPT. Done for you every month. You approve every piece before it goes out, you keep everything we make, and you can stop any month.
Month to month | No setup fee | First call is free
Three Ways to Hand Off Your Marketing
Each package is one monthly price. Content is the blog posts, social posts and emails we write for you. SEO helps Google show your website to people searching for what you do. AI search does the same for AI tools like ChatGPT and Siri.
Full-Service Marketing
We do all of it, including managing your ads, for one flat price.
Per month
$2,900
- A blog post and a marketing email every week
- 3 social posts a week on Facebook, Instagram and your Google Business Profile
- 1 short video reel a week for Facebook and Instagram
- SEO and AI search, with a monthly AI check
- Your Google and Facebook ads managed, at any ad budget
- 2 to 3 new website pages every month
- Two 1-hour Zoom meetings a month
Pick this if you run Google or Facebook ads, or want to, and want them managed along with everything else.
Not included: your ad budget itself, which you pay to Google and Facebook directly.
Content, SEO and AI Search
Built for Google and for AI tools like ChatGPT.
Per month
$1,500
- 4 blog posts and 2 marketing emails a month
- 3 social posts a week on Facebook and Instagram
- SEO and AI search, with a monthly AI check
- A new website page every month
- Two 1-hour Zoom meetings a month
Pick this if you want AI tools like ChatGPT and Siri to find accurate facts about you, and a new page on your website every month.
Not included: ads management (you can add it), weekly email, video reels, and Google Business Profile posts.
Content and SEO
Steady blog posts, social posts and emails, built for Google.
Per month
$950
- 2 blog posts and 2 marketing emails a month
- 3 social posts a week on Facebook and Instagram
- SEO for Google
- One 1-hour Zoom meeting a month
Pick this if you mainly want steady posts, emails and SEO for Google, at the lowest monthly price.
Not included: AI search work, new website pages, video reels, and ads management (you can add it).
On every package: your ad budget is paid directly to Google and Facebook. Your website needs to run on My AI Editor. If it is somewhere else today, we move it for $400 when you start a package. If we host your website, hosting, maintenance and support are $59 a month ($99 for online stores and membership sites).
Rather learn to do it yourself? See the in-house option. Only need help now and then? Pay as you go, $135 an hour.
Two Different Ways Customers Look for You
This is the biggest difference between the $1,500 and $950 packages.
SEO: When They Type Into Google
“hair salon near me”
Short searches like this mostly show Google’s map and a list of websites. SEO makes your website easy for Google to read and show:
- The words your customers actually search for
- Clear page titles, headings and links
- Broken links and errors fixed, and advice on slow pages
In: all three packages
AI Search: When They Ask an AI Tool
“My grass has brown patches after all this rain. Who should I call, and what should I ask before I pay?”
People ask ChatGPT, Siri and other AI tools full questions like this. AI search, which some call AIEO, is the extra work for those tools:
- A monthly AI check: what ChatGPT, Gemini and Google’s AI say about you, and who they name instead
- Your business details kept the same on Yelp (which ChatGPT uses), Apple Maps (which Siri uses) and Bing (which Microsoft’s Copilot uses)
- Pages that answer real customer questions, written from an interview with you
- Old directory listings and wrong facts that AI tools repeat, tracked down and corrected
In: Full-Service, and Content, SEO and AI Search
Good to know: Google’s own AI answers, the summary at the top of some searches, draw on the same work as regular SEO, so all three packages help there. AI search adds the work for ChatGPT, Siri, Microsoft’s Copilot and the rest. We never sell it on its own, because it does not work without SEO underneath it.
What Changes From One Package to the Next
Every package includes SEO for Google and 3 social posts a week. Here is everything else.
| Each month | Full-Service | Content, SEO and AI Search | Content and SEO |
|---|---|---|---|
| Blog posts | 4 | 4 | 2 |
| Where social posts go | Facebook, Instagram and Google Business Profile | Facebook and Instagram | Facebook and Instagram |
| Marketing emails | Every week | 2 | 2 |
| Video reels | 1 a week | No | No |
| AI search, with a monthly AI check | Yes | Yes | No |
| New website pages | 2 to 3 | 1 or more | No |
| 1-hour Zoom meetings | 2 | 2 | 1 |
| Google and Facebook ads managed | Included | Add-on | Add-on |
| Price | $2,900 | $1,500 | $950 |
What Each Part Does, and Why We Do It
No mystery work. Here is what each part does, in plain words.
Blog Posts
Articles on your website about your recent work and the questions customers ask before they hire you.
Why: every post is another way to be found, and something real to share on Facebook, Instagram and in email.
In: all three packages
Social Posts
Your work, before and after photos, tips, reviews and offers, posted three times a week.
Why: your pages show anyone who looks you up that you are active, real and doing good work.
In: all three packages
Marketing Emails
Friendly emails to past customers and people who have asked about you: recent work, seasonal tips, offers.
Why: the people who already know you are the easiest ones to win again.
In: all three packages
New Website Pages
New pages for a service you want more of or a town you serve: 2 to 3 a month on Full-Service, at least one on Content, SEO and AI Search.
Why: each useful page gives Google and AI tools one more reason to send someone to you.
In: Full-Service, and Content, SEO and AI Search
Zoom Meetings
An hour together to go over what went out, what is working, and what comes next.
Why: you always know what you are paying for, without chasing anyone.
In: all three packages (two a month, or one on Content and SEO)
Ads Management
Setting up and watching your Google and Facebook ads: who sees them, what they say, and where money is wasted.
Why: ads can bring calls quickly, but only when someone keeps an eye on them.
In: Full-Service, or as an add-on
Getting Organized Comes First
If your logins are scattered and your marketing happens in bursts, you are in good company. Plenty of owners start there.
Take the Checkup
A few easy questions about your accounts and how often you use them. There are no wrong answers.
Have Your Free First Call
We help you get access to your accounts and get organized, before we ever talk about a package.
Pick a Package
Month to month, no setup fee. If your website is not on My AI Editor yet, we move it for you for $400.
You Approve, We Publish
Each piece comes to your email with Approve, Ask for Changes and Skip buttons. Then we publish it and show you the results.
How We Keep It Honest
Plenty of marketing companies make big promises. Here is what you can count on from us, and what we will never try to sell you.
You Can Count On
- Month to month, with no setup fee. Stop any month.
- No post, email, blog or page goes out until you approve it.
- Your accounts and everything we make stay yours. If you stop, you keep it all.
- Your ad budget goes straight to Google and Facebook. Our fee is separate and shown up front.
- No promises of a #1 ranking or a guaranteed ChatGPT mention. Nobody can honestly make them.
We Will Never Sell You
- Special “AI files” for your website, like llms.txt. Google says it does not use them.
- Rewriting your whole website in a special “AI style.”
- Fake reviews, or made-up mentions of your business around the web.
- Piles of extra website code sold as a shortcut to AI rankings.
Google’s own guidance says you do not need special AI files, AI-style rewrites or extra code, and it treats made-up mentions as spam. More in our article, AIEO: What It Is and Where It Falls Short.
Add-Ons, Pay As You Go, and In-House
No surprises later. Anything outside your package, like photography or a big website project, is talked through with you before any work starts.
Advertising Management and SEO Audits
Per month, added to a package
$250 or 10% of ad spend
Whichever is greater. We manage your Google and Facebook ads and do a full SEO audit before each of your Zoom meetings. Spend $1,000 a month on ads and the fee is $250. Spend $4,000 and it is $400.
For: Content, SEO and AI Search, and Content and SEO. Already included in Full-Service.
Pay As You Go
Per hour
$135
Help when you need it, with no monthly package: a fix, a one-off project, questions about your ads or your website numbers, training. Billed for the time it takes. It does not include the regular monthly work a package does.
Keep It In-House
Marketing Launchpad
Free to start
Rather learn to run your own marketing? Start with the free Friday workshops, learn at your own pace for $23 a month, or work one to one in Launchpad 12, $2,500 for 12 weeks.
You Can See Everything We Do
Every package runs in the WES Content Studio, software we built for exactly this. It is where you see what is planned, approve each piece, and watch how it performs.
Your website runs on My AI Editor, our own platform for updating a website by typing what you want changed.
The Content Studio, shown with a sample business.
Questions Owners Ask Us
What is SEO, in plain words?
SEO, or search engine optimization, is the work that helps Google understand what you do and where you do it, so it shows your website to people searching for it. Most of it happens on your website: page titles, headings, links, and fixing problems Google tells us about. We show you what changed in your Zoom meetings.
What is AI search, or AIEO?
AI search is the work that helps AI tools like ChatGPT, Siri and Microsoft’s Copilot find accurate information about your business when someone asks them who to call. Some companies call it AIEO, short for AI engine optimization. It builds on SEO, which is why we only offer it alongside SEO.
Is there a contract?
No long-term contract. Every package is month to month, with no setup fee, and you can stop any month.
What happens if I stop?
You keep everything: your accounts, your website, every post, page and email we made, and all of your photos. If we host your website, hosting, maintenance and support continue at $59 a month.
Do I need a new website?
No. Your website does need to run on My AI Editor, the website system we use to publish your posts and build your pages. If your site is somewhere else today, we move it for you: $400 when you start a package, or $500 on its own. Sites over 100 pages are quoted after we look at them.
How much of my time does this take?
You approve each piece from your email or your Content Studio, send us photos and a few details about your work, and join your Zoom meetings. We do the rest.
What happens on the free first call?
We help you find and get access to your accounts, like your web address, Google and social media, and get organized. That comes before any talk about a package, because nothing works well until you are in control of your own accounts.
Not Sure Where You Stand? Start With the Checkup.
A few easy questions, and a score that shows where to start. A low score is a perfectly good place to begin.