/* ============================================================
   Marketing packages pages: /marketing-services (the hub), the three
   package pages, /content-studio and /marketing-checkup.

   Uses only the tokens defined in styles.css. Kept in its own file,
   like intake.css and launchpad.css, because styles.css is closed for
   edits (see STYLE-GUIDE.md). Load it after styles.css.
   ============================================================ */

/* ---------- prices (same pattern as /pricing and /ai-visibility) ---------- */
.price-label { font-size: 12.5px; font-weight: 600; letter-spacing: .07em; text-transform: uppercase; color: var(--gray-500); margin: 0; }
.price-figure { font-family: var(--font-heading); font-weight: 800; font-size: 2.1rem; color: var(--blue-600); line-height: 1.1; margin: 4px 0 0; }
.price-figure small { font-size: 1rem; font-weight: 600; color: var(--gray-500); }
.bg-navy .card { color: var(--gray-700); }
.bg-navy .card h3 { color: var(--gray-900); }

/* ---------- package cards ---------- */
.pkg { display: flex; flex-direction: column; }
.pkg h3 { margin-bottom: 6px; }
.pkg .pkg-line { font-size: 15.5px; margin: 0 0 16px; }
.pkg .checklist { gap: 10px; margin: 20px 0; font-size: 15.5px; line-height: 1.55; }
.pkg-best { background: var(--blue-50); border-radius: var(--r-md); padding: 12px 14px; font-size: 15px; line-height: 1.55; margin: 0 0 12px; }
.pkg-best strong { color: var(--blue-900); }
.pkg-out { font-size: 15px; line-height: 1.55; color: var(--gray-700); margin: 0 0 22px; }
.pkg-out strong { color: var(--gray-900); }
.pkg-actions { margin-top: auto; display: grid; gap: 14px; justify-items: center; }
.pkg-actions .btn { width: 100%; }
.text-link { display: inline-flex; align-items: center; gap: 6px; font-weight: 600; }

/* ---------- the costs every package shares, right under the cards ---------- */
.cost-note { max-width: 880px; margin: 32px auto 0; background: var(--gray-50); border: 1px solid var(--gray-100); border-radius: var(--r-lg); padding: 16px 20px; font-size: 15.5px; line-height: 1.6; }
.cost-note strong { color: var(--gray-900); }
.more-links { text-align: center; font-size: 15.5px; margin: 18px 0 0; }
.more-links a { font-weight: 600; }

/* ---------- "which one fits" rows ---------- */
.chooser { display: grid; gap: 12px; max-width: 880px; margin: 0 auto 48px; }
.chooser a { display: flex; justify-content: space-between; align-items: center; gap: 18px; background: #fff; border: 1px solid var(--gray-100); border-radius: var(--r-lg); box-shadow: var(--shadow-sm); padding: 18px 22px; color: var(--gray-700); }
.chooser a:hover { border-color: var(--blue-100); box-shadow: var(--shadow-md); color: var(--gray-700); }
.chooser .say { font-size: 16.5px; line-height: 1.5; }
.chooser .go { flex-shrink: 0; display: inline-flex; align-items: center; gap: 6px; font-weight: 700; font-size: 15px; color: var(--blue-700); text-align: right; }
@media (max-width: 640px) {
  .chooser a { flex-direction: column; align-items: flex-start; gap: 8px; }
  .chooser .go { text-align: left; }
}

/* ---------- side-by-side table ---------- */
.compare-wrap { overflow-x: auto; background: #fff; border: 1px solid var(--gray-100); border-radius: var(--r-lg); box-shadow: var(--shadow-md); }
.compare { width: 100%; border-collapse: collapse; table-layout: fixed; font-size: 15px; line-height: 1.45; }
.compare th, .compare td { padding: 14px 16px; border-bottom: 1px solid var(--gray-100); text-align: center; vertical-align: middle; }
.compare thead th { background: var(--blue-900); color: #fff; font-family: var(--font-heading); font-weight: 700; font-size: 15px; }
.compare thead th:first-child { text-align: left; }
.compare thead th a { color: #fff; text-decoration: underline; text-underline-offset: 3px; }
.compare tbody th { text-align: left; font-weight: 600; color: var(--gray-900); }
.compare tbody tr:nth-child(even) { background: var(--gray-50); }
.compare tbody tr:last-child th, .compare tbody tr:last-child td { border-bottom: 0; }
.compare .yes { color: var(--gray-900); font-weight: 600; }
.compare .no { color: var(--gray-500); }
.compare .ico { display: inline-block; vertical-align: -3px; margin-right: 4px; }
.compare .yes .ico { color: var(--blue-600); }
.compare .price-row td { font-family: var(--font-heading); font-weight: 800; font-size: 1.1rem; color: var(--blue-600); }
@media (max-width: 640px) {
  .compare { font-size: 13.5px; }
  .compare th, .compare td { padding: 11px 8px; }
  .compare thead th { font-size: 13.5px; }
}

/* ---------- "included in" line under an explainer card ---------- */
.incl { font-size: 13.5px; line-height: 1.5; color: var(--gray-500); margin: 14px 0 0; }
.incl strong { color: var(--gray-700); font-weight: 600; }

/* ---------- SEO vs AI search ---------- */
.example-q { background: var(--gray-50); border-left: 4px solid var(--yellow-500); border-radius: 0 var(--r-md) var(--r-md) 0; padding: 12px 16px; font-style: italic; font-size: 15.5px; line-height: 1.55; margin: 0 0 18px; }
.note-box { max-width: 880px; margin: 32px auto 0; background: var(--blue-50); border: 1px solid var(--blue-100); border-radius: var(--r-lg); padding: 18px 22px; font-size: 15.5px; line-height: 1.6; }
.note-box strong { color: var(--blue-900); }

/* ---------- promises and the "will not sell" list (navy band) ---------- */
.promise-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
@media (max-width: 900px) { .promise-grid { grid-template-columns: 1fr; gap: 36px; } }
.promise-grid h3 { margin-bottom: 18px; }
.xlist { list-style: none; padding: 0; display: grid; gap: 12px; }
.xlist li { display: flex; gap: 12px; align-items: flex-start; }
.xlist .x { flex-shrink: 0; width: 24px; height: 24px; border-radius: 50%; background: rgba(255,255,255,.16); color: #fff; display: grid; place-items: center; margin-top: 3px; }
.xlist .x svg { width: 12px; height: 12px; }
.fine { font-size: 14.5px; color: rgba(255,255,255,.72); margin-top: 18px; }

/* ---------- screenshots ---------- */
.shot { background: #fff; border: 1px solid var(--gray-100); border-radius: var(--r-lg); box-shadow: var(--shadow-xl); overflow: hidden; }
.shot img { width: 100%; height: auto; display: block; }
.shot-caption { font-size: 13.5px; color: var(--gray-500); text-align: center; margin: 12px 0 0; }

/* ---------- package pages: monthly counts ---------- */
.count-tiles { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 16px; }
.count-tile { background: #fff; border: 1px solid var(--gray-100); border-radius: var(--r-lg); box-shadow: var(--shadow-md); padding: 22px 16px; text-align: center; }
.count-tile .num { font-family: var(--font-heading); font-weight: 800; font-size: 2rem; line-height: 1.1; color: var(--blue-600); }
.count-tile .lbl { font-size: 14.5px; line-height: 1.45; color: var(--gray-700); margin-top: 6px; }

/* ---------- package pages: one activity, explained ---------- */
.activity { display: grid; grid-template-columns: 56px 1fr; gap: 20px; padding: 32px 0; border-top: 1px solid var(--gray-100); }
.activity:first-child { border-top: 0; padding-top: 0; }
.activity .icon-chip { margin: 0; }
.activity h3 { margin-bottom: 4px; }
.activity .amount { font-weight: 700; color: var(--blue-700); margin: 0 0 12px; }
.activity .why { background: var(--yellow-50); border: 1px solid var(--yellow-100); border-radius: var(--r-md); padding: 12px 16px; font-size: 15.5px; line-height: 1.6; margin: 14px 0 0; }
.activity .why strong { color: var(--blue-900); }
.activity .you { font-size: 15px; color: var(--gray-500); margin: 12px 0 0; }
.activity .you strong { color: var(--gray-700); }
.activity ul { margin: 0; padding-left: 1.2rem; font-size: 15.5px; line-height: 1.6; }
.activity ul li + li { margin-top: 4px; }
.activity-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 6px 32px; }
@media (max-width: 700px) {
  .activity { grid-template-columns: 1fr; gap: 12px; }
  .activity-cols { grid-template-columns: 1fr; }
}
.activity-list { max-width: 880px; margin: 0 auto; }

/* ---------- package pages: price and terms box ---------- */
.terms { max-width: 760px; margin: 0 auto; }
.terms .card { text-align: left; }
.terms dl { display: grid; grid-template-columns: max-content 1fr; gap: 10px 24px; margin: 20px 0 0; font-size: 15.5px; }
.terms dt { font-weight: 600; color: var(--gray-900); }
.terms dd { margin: 0; }
@media (max-width: 560px) { .terms dl { grid-template-columns: 1fr; gap: 2px 0; } .terms dd { margin-bottom: 10px; } }

/* ---------- readiness checkup results ---------- */
.ck-score { display: flex; align-items: center; gap: 22px; flex-wrap: wrap; margin: 6px 0 18px; }
.ck-ring { width: 112px; height: 112px; border-radius: 50%; display: grid; place-items: center; background: conic-gradient(var(--blue-600) calc(var(--p) * 1%), var(--gray-100) 0); flex-shrink: 0; }
.ck-ring span { width: 88px; height: 88px; border-radius: 50%; background: #fff; display: grid; place-items: center; font-family: var(--font-heading); font-weight: 800; font-size: 1.7rem; color: var(--blue-900); }
.ck-level { font-family: var(--font-heading); font-weight: 800; font-size: 1.35rem; color: var(--blue-900); margin: 0; }
.ck-areas { list-style: none; padding: 0; display: grid; gap: 10px; margin: 18px 0; }
.ck-areas li { display: grid; grid-template-columns: 1fr auto; gap: 4px 12px; align-items: center; background: var(--gray-50); border: 1px solid var(--gray-100); border-radius: var(--r-md); padding: 12px 14px; }
.ck-areas .ck-name { font-weight: 600; color: var(--gray-900); }
.ck-areas .ck-state { font-size: 13px; font-weight: 700; letter-spacing: .03em; padding: 3px 10px; border-radius: var(--r-pill); white-space: nowrap; }
.ck-areas .ck-good { background: var(--blue-100); color: var(--blue-900); }
.ck-areas .ck-some { background: var(--yellow-100); color: var(--blue-900); }
.ck-areas .ck-start { background: #fff; color: var(--gray-700); border: 1px solid var(--gray-300); }
.ck-areas .ck-tip { grid-column: 1 / -1; font-size: 14.5px; line-height: 1.55; color: var(--gray-700); }
.ck-calm { background: var(--yellow-50); border: 1px solid var(--yellow-100); border-radius: var(--r-md); padding: 14px 16px; margin: 18px 0; }