MARKETING LAUNCHPAD

All Your Marketing In One Place.

The Target

Target Market/Ideal Customer

Who are they?

Gender, Age, Ethnicity, Education, Marital Status, Household Income, Employment, Family and Dependents, Voting Status, Language, Place of Birth, Religion, Political Affiliation


Where are they?

Geographic, Online, Affiliates & Socially


What are they?

Lifestyle, personality, habits, behaviors, and interests


Where's the pain?


The Message

Your 3 Uniques

  • What 3 things make you unique

Your Proven Process

How you get results

Your Guarantee

What results can you promise?

Writing

Use one of the topic generators to help you think of an idea. Use the writing formulas to organize your thoughts, or use a AI writing tool and create content like a pro!

__Write a Post Title

Topic Generators

Instructions

  • Search Keywords | Answer The Public

    Left-click on the Answer the Public logo under the title Topic Generators


    Type your Keyword or Words into the search bar


    Left-click on search


    Hightlight and copy a topic for your title

__Write a Post

Need to revise your prompts? CLICK HERE to open ChatGPT

Instructions

  • Write Your Article | Chat GPT

    Left-click on the Chat GPT logo under the title Write A Pot


    Left click on the chat box and start writing to Chat GPT. Start by letting Chat GPT know a little more about yourself, your audience, and what you are trying to accomplish.


    Chat GPT will respond with several ideas for blog topics and what your audience is interested in. Bonus content, try asking Chat GPT for 5 frequently asked questions about this topic. Chat GPT will let you know FAQs on a given topic, so you can make your article more engaging.


    Now that Chat GPT knows who you are, knows what topic you want to discuss, and has an idea of your audience's needs. You can ask it to write for you. Try this query... Can you write an article about [insert topic] and answer the question [insert question]. Please, separate the article into sections using H2 tags.

    You can get Chat GPT to continue to revise your article. This is important for creating a tone and style that is unique to your business.

    Try asking Chat GPT to...

    Can you add a problem statement to the beginning focusing on the problem my audience is facing?

    Can you add headers to the article focusing on the keywords “[insert your keywords]”

    Can you add a call to action for [insert business name] our number is [insert phone number] and our website is [insert website].

__Revise a Post

Instructions

Images & Video

Download a stock photo or video to accompany your post. Add some design elements with Canva, Pixlr, or Clipchamp.

__Create an Image and/or Video

Editing Software

Stock Photos & Video

Google Folder

Instructions

  • FIRST TIME OR FOR NEW TEMPLATES - Create a Design | Canva

    Left-click on the Canva logo below the Editing Software title


    Left-click on a canvis size (we suggest starting wtih "Facebook Post"


    Left-click on a predesigned template


    Revise as needed by clicking ont the text and pictures


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Left-click on the downloand button

  • Copy and revise a previous Design | Canva

    Left-click on the Canva logo below the Editing Software title


    Scroll down and locate the design you want to copy


    Hoover over top of the design and left-click on the three dots in the upper right hand corner of the design


    Left-click on make a copy


    Scroll to the top of your designs and look for the heading "Resent Designs"


    Left click on the design with the title "Copy of"


    Left Click on the title field at the top of the design editor and rename your design


    Revise as needed by clicking on the text and pictures


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Select the file type JPG


    Left-click on the downloand button


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Select the file type MP4 Video if it is a video


    Left-click on the downloand button

Post Your Content

Now that you have everything ready to go, it is time to post your content to all your marketing applications and accounts.

__Blogging

Instructions

  • Starting your blog post

    Left-click on the Web Education Services logo above and go to your blog


    Login (if you are already logged into your editor skip this step)


    Left-click on the blog icon located on the left side of your screen about 2/3rds of the way down


    Left-click on the duplicate icon next to the blog sytle you want to copy. The icon is a gray square on top of a transparent sqaure.

  • Configuring your blog post

    Delete your old post title from the post title field


    Copy & paste your title from your orginal post into the title field


    (optional) Change your post author by clicking on the post auther field. You can select from the dropdown or type in an authors name.


    Change you photo by left-clicking on the replace button next to the image


    Left-click on upload an image


    Select the new image from your computer and click on open


    Left-click on the Done Button in the lower left hand corner of the window


    Left-click on the Start Button in the lower right hand corner of the window

  • Post Content to your blog

    Change the text at the top of the blog


    When finished, click on the green check


    Left-click on the video


    Paste the target URL with the URL you copied earlier from YouTube


    Change the text at the bottom of the blog


    When finished, click on the green check


    Left-click on done


    Left-click on publish


    Go to your Website’s live blog


    Right-click on the latest blog and copy the link address


    Paste into your Notes Google Doc

__Email Marketing

Instructions

  • Starting your email

    Go to https://app.sendinblue.com/



    Go to email campaigns



    Duplicate the last email campaign by clicking on more



    Click on duplicate



    Click on Edit



    Click on Setup




  • Configuring your settings

    Copy and paste the title into the campaign name field



    Copy and paste the title into the subject line field



    Set the from email and the from name



    Make sure the Activate Google Analytics 



    Tracking is Checked



    Click on Next Step




  • Configuring your design

    Click on edit email content



    Change the text at the top of the email with your 



    Subtitle and Description



    Change the button to target the latest blog



    Double click the button



    Copy the blog link



    Paste in the target URL



    Change the photo to the YouTube thumbnail you downloaded earlier



    Change the photo link to target the latest blog


  • Sending your email

    SEND A TEST EMAIL



    Click on save and quit



    Recipients



    Click on the checkbox next to the lists you want to include.



    Confirmation



    Review the settings and schedule the email.



    Choose your recipients and click on send a test email



    Go to your inbox and verify the email is correct



    Go back to Hubspot and click on schedule for later



    Schedule for later is a radio button in the right menu



    Pick a time and date (Tuesday at 8:45 am)



    Click on the review and schedule button in the upper-right hand corner



    Click on the schedule button



    You will get another popup



    Click on the Schedule button again


Post To Social Media

__YouTube

Instructions

  • Load your video

    Left-click on the YouTube Studio logo and go to your YouTube Studio


    Left-click on the create icon in the upper right-hand corner, click on upload videos


    Left-click on select video


    Left-click on select the video file you created in the previous step

  • Complete the upload form

    Copy and paste the title into the title field


    Copy and paste the description into the description field


    Click on Upload a thumbnail and upload your jpg file, click done


    Select playlist(s)


    Select no this is not made for kids


    Click on more options


    Copy and paste Common Tags, located in the notes for creative document


    Language is English


    Date is today


    Location is [your Google My Business Listing]


    Click next

__Facebook

Instructions

  • Start your Facebook post

    Scroll down until you see the create post button


    Click on the photo/video icon


    Select the new image or video from your computer and click on open


    Copy and paste your text into the body of the post


    Click on post


    [optional] Wait for the post to show up on your feed


    Click on refresh


    Share to your personal Facebook Feed

__Instagram

Instructions

  • Image - Start your Instagram post in Creator Studio

    Left-click on create a post in the upper right hand corner of the screen


    Left-click on Instagram feed


    Copy and paste your text into Your Post


    Left-click on the Add content link


    Select and open your image


    Left-click on Publish


  • Video - Start your Instagram post in Creator Studio

    Optional: [revise cover photo, https://pixlr.com/x/]


    Click on create new


    Instagram story and the create


    Click on create a post


    If under 1 min, select Instagram feed, if over select IG TV.


    Paste your social remix into the post.


    Click on Add content


    Select and open video


    Click on Publish


__LinkedIn

Instructions

  • Start your LinkedIn post

    Left-click on the LinkedIn logo above and go to your LinkedIn account


    Click on the photo or video icon


    Select your photo or video


    Click on Done.


    Copy and paste your text into the body of the post



    Click on post

__Google My Business

Instructions

  • Start your GMB post

    Click on the Google My Business Logo above and go to your GMB account


    Click on Post


    Click on add photos or video


    Upload your video or image


    Copy and paste your title, creative copy, and hashtags into the body of the post


    Select call now


    Click on publish

Post Digital Ads

__Facebook Ads

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

__Google Ads

Display Ad Instructions

  • Start a Campaign

    Click on the Google Ads logo


    Left-click on the blue plus icon


    Left-click on new campaign


    Left-click on website traffic


    Left-click on Display


    Select a campaign subtype of standard display campaign


    In the field “This is the web page people will go to after click your ad” enter your blog URL


    Name your campaign with the title of your post


    Left-click on continue

  • Configure your campaign

    Left-click on enter another location.


    Enter all of the locations you would like to target


    Set language to the same language of your post


    Click on next

  • Budgeting & bidding

    Enter a budget of $1 per day or higher.


    Leave the bidding as is.


    Click next


  • Targeting

    Left-click on the add targeting button.


    Left-click on audience segments.


    Select your audience segments (everything with a clock has been used before).


    Left-click on browse tab.


    Left-click on how they’ve interacted with your business.


    Left-click in each section and make sure each selection is checked.



    Left-click done.


    Left-click next

Video Ad Instructions

  • Start a Campaign

    Click on the Google Ads logo


    Left-click on the blue plus icon


    Left-click on new campaign


    Left-click on website traffic


    Left-click on Display


    Select a campaign subtype of standard display campaign


    In the field “This is the web page people will go to after click your ad” enter your blog URL


    Name your campaign with the title of your post


    Left-click on continue

  • Configure your campaign

    Left-click on enter another location.


    Enter all of the locations you would like to target


    Set language to the same language of your post


    Click on next

  • Budgeting & bidding

    Enter a budget of $1 per day or higher.


    Leave the bidding as is.


    Click next


  • Targeting

    Left-click on the add targeting button.


    Left-click on audience segments.


    Select your audience segments (everything with a clock has been used before).


    Left-click on browse tab.


    Left-click on how they’ve interacted with your business.


    Left-click in each section and make sure each selection is checked.



    Left-click done.


    Left-click next

Review Your Analytics

Google Analytics

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

Search Console

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

Hubspot

Support